The Agency

Built by agents.
For agents.

Eight offices. Eleven full-time support staff. A content studio. Real-time commission payouts. No hidden fees, no arbitrary deductions — just a transparent model designed around the person doing the work.

Run the numbers Talk to us
8
Offices across Canada
11
Full-time support staff
24/7
Broker support
9am–9pm
Admin support

"We built The Agency so agents could focus on what they do best — and have everything else handled for them."

Mauricio Umansky — Founder & CEO, The Agency

What makes us different

The infrastructure you can't afford
on your own.

Most brokerages are collections of individual agents under a shared logo. We're something different — an integrated operation where every resource compounds for everyone.

8
Agent Experience Managers
Full-time real estate administrators who handle your paperwork, showings, offers, and MLS uploads so you can focus on selling.
  • Listing paperwork & MLS upload
  • Showing scheduling & feedback
  • Offer drafting & transaction support
  • 24/7 after-hours coverage
3
Marketing Account Managers
A full in-house creative team for feature sheets, social graphics, direct mail, and listing pitches — 20 pages or 80, consider it done.
  • Custom feature sheets & brochures
  • Social media graphics & posts
  • eBlasts & direct mail campaigns
  • Personalized listing presentations
PR
Dedicated Public Relations
In-house PR with relationships across the world's most influential journalists, influencers, and tastemakers. Their connections benefit your listings directly.
  • Media relationships in NYC & LA
  • Story pitching for listings
  • Agent profile building
  • Market commentary placement
2
Transaction Account Managers
When we receive funds, you get funds. Everything processed electronically. If the other brokerage is slow, we chase them so you don't have to.
  • Electronic payouts on receipt
  • No cheque pickup — it's not 2004
  • Commission chasing on your behalf
  • Full transaction support
APT
Technology Platform
Proprietary CRM, Pulse community, Creative Center via Canva, Moxi listing presentations, ActivePipe email campaigns, and a global website — all included.
  • APT CRM powered by ReChat
  • Pulse internal collaboration hub
  • Digital listing presentations (Moxi)
  • CRM drip campaigns (ActivePipe)
📍
Content Studio — Paris, ON
An exclusive content creation space at 73 Grand River St N for social shoots, video content, and branding. No other brokerage in the region has this.
  • Social media content shoots
  • Listing video production
  • Personal brand photography
  • Bookable for agent use

Run the numbers

What will you actually take home?

Every deduction shown in sequence. Pick your plan, set your GCI, and see the honest number.

Your take-home calculator
No guesswork. Every deduction shown in sequence.
Annual GCI $600,000
Plan
Experience level
Transactions (sides / yr) 12
Achiever plan — experienced agent $600,000 GCI
You take home
——
Put the brokerage cost in perspective
—
Per month
—
Per transaction
—

2026 Commission plans

Five plans.
One clear answer.

Each plan is built around a specific type of practice. Every plan includes full compliance support, broker access, and the complete Agency platform.

Tiers are calculated on the agent-retained portion of commission after the 5% royalty is deducted. Team GCI is combined for Alliance plans provided it is a bona fide team structure where the team leader receives a percentage on all team member trades. Splits reset January 1 each year.
Achiever
Solo agents		 Alliance
Teams		 Agility
Flexibility		 Ally
Assistants		 Anchor
Parked licence
Monthly fee$595$495$395$195$195
5% royalty feeOn all grossOn all grossOn all grossOn all grossOn all gross
Transaction fee$50 / side$50 / side$250 / side$50 / side$500 / side
Commission advance$250 / trade$250 / trade$250 / trade$250 / trade$250 / trade
Splits — experienced $0–125K: 15%
$125–500K: 10%
$500K–1M: 5%
$1M+: 0%		 $0–125K: 15%
$125–500K: 10%
$500K–1M: 5%
$1M+: 0%		 All GCI: 20% All GCI: 20% All GCI: 25%
Splits — new agent $0–125K: 25%
$125–500K: 20%
$500K–1M: 15%
$1M+: 10%		 $0–125K: 25%
$125–500K: 20%
$500K–1M: 15%
$1M+: 10%		 All GCI: 30% All GCI: 25% All GCI: 35%
Team GCI combined—Yes———
AEM supportFullFullFullFullActive trades only
MAM / designFullFullFullFull—
Content studioYesYesYesYes—
Brokerage eventsIncludedIncludedIncludedAt costAt cost
Welcome package500 cards + 2 signs + swag500 cards + swag500 cards + swagSwag onlySwag only
Restrictions——Min 3 months · once per year switch · 30 days notice to return——

Personal transaction fees

Applies when you buy or sell your own property. No royalty fee applies when the listing is processed at 0%.

Achiever
Sale — primary (yr 1)$1,000
Sale — primary (subsequent)$500
Sale — investment$1,000
Purchase — primary (yr 1)$1,000
Purchase — primary (subsequent)$500
Purchase — investment$1,000
Alliance
Sale — primary (yr 1)$1,000
Sale — primary (subsequent)$500
Sale — investment$1,000
Purchase — primary (yr 1)$1,000
Purchase — primary (subsequent)$500
Purchase — investment$1,000
Agility
Sale — primary (yr 1)$1,500
Sale — primary (subsequent)$1,000
Sale — investment$2,000
Purchase — primary (yr 1)$2,000
Purchase — primary (subsequent)$1,000
Purchase — investment$2,000
Ally
Sale — primary (yr 1)$2,000
Sale — primary (subsequent)$1,000
Sale — investment$2,000
Purchase — primary (yr 1)$2,000
Purchase — primary (subsequent)$1,000
Purchase — investment$2,000
Anchor
Sale — primary (yr 1)$2,000
Sale — primary (subsequent)$1,500
Sale — investment$2,000
Purchase — primary (yr 1)$2,000
Purchase — primary (subsequent)$1,000
Purchase — investment$2,000

Your support network

People who pick up the phone.

Real leadership. Real availability. We don't route support through a ticket system.

Owners & Founders
KB
Katia Bailey
Broker of Record & Managing Partner
SB
Steve Bailey
Broker & Managing Partner
IP
Isabel Pinheiro
Broker & Managing Partner
Managing Partners
NW
Niusha Walker
Broker
York Region
PG
Paul Greenberg
Realtor®
Toronto West
CB
Cait Banks
Broker
Halifax
Managing Directors
HC
Holly Carroll
Sales Representative
Muskoka
JB
Jassi Bajwa
Sales Representative
York Region
JM
James Milonas
Sales Representative
Toronto West
ML
Megan Landry
Salesperson
Halifax
JG
James Goode
Salesperson
Halifax
Directors
TS
Tania Sheridan
Broker & Director of Commercial Real Estate
Toronto West
BS
Brandon Sheridan
Realtor® & Director of Durham Region
Toronto West
CG
Camilo Gamez
Sales Representative & Director of Residential Leasing
Toronto West
RG
Ruby Gill
Realtor® & Director, Sales & Strategy
Oakville
AS
Amardeep Singh
Realtor® & Director, Growth & Advisory
Oakville
MK
MJ Kaur
Sales Representative & Director
Brant County
JS
Jitpal Singh
Sales Representative & Director
Brant County

Our locations

8 offices. One team.

Every listing shared across the network — no permission required. More eyeballs, better outcomes for clients.

Waterloo Region
Ontario
waterlooregion@theagencyre.com
Oakville
Ontario
oakville@theagencyre.com
Muskoka
Ontario
muskoka@theagencyre.com
Brant County
Ontario
brantcounty@theagencyre.com
Toronto West
Ontario
torontowest@theagencyre.com
York Region
Ontario
yorkregion@theagencyre.com
Niagara
Ontario
niagara@theagencyre.com
Halifax
Nova Scotia
halifax@theagencyre.com

Start a conversation

No pitch. No pressure.
Just a real conversation.

Your current fees (optional)

Helps us give you a meaningful comparison in our first conversation.

Thanks — we're usually pretty fast, but 8 hours is our worst case. Talk soon.
Broker of Record
Katia Bailey
katia.bailey@theagencyre.com
What happens next
We're usually fast — but 8 hours is our worst case. If there's a fit, we'll set up a conversation — no hard sell, no pressure. We'd rather you make the right decision for your practice than the fast one.